Starting a new program or growing an existing one is exciting, but the first 90 days can feel overwhelming. Between managing operations, training staff, and getting families to notice you, marketing often ends up pushed aside. The problem is that those first three months set the tone for your growth and can determine whether your classes stay full or sit half empty.
Without a plan, it’s easy to waste money on random ads or post on social media without seeing results. Instead of doing everything at once, focus on three key areas: visibility, consistency, and value.
Visibility is about making sure families can actually find you. This starts with a professional, mobile-friendly website and at least one active social media channel where your audience spends time. Families need to be able to quickly see who you are, what you offer, and how to sign up.
Consistency comes from showing up regularly, even in small ways. Whether it’s a weekly email or two social media posts a week, steady activity helps families remember you and trust that your program is reliable.
Value is what turns interest into loyalty. Families are more likely to engage when you give them more than just sales messages. Share helpful tips, highlight student achievements, or show behind-the-scenes moments that build a connection and create trust. Focusing on these three areas in the first 90 days, you can avoid burnout and clearly see what’s working. Over time, these small, consistent actions will add up to real growth and set you up for long-term success. You don’t need to master every marketing tactic at once — you just need a simple roadmap you can stick to.
Think of your first 90 days as building the foundation of a house. If the base is strong, you can keep adding floors without worrying about collapse. Set one clear goal, show up for your audience consistently, and measure progress along the way. Small, steady steps beat big, scattered efforts every time.
Final Thoughts
Your first 90 days in business aren’t about perfection, they’re about direction. The more intentional you are with your marketing from the start, the easier it becomes to scale later. Don’t overcomplicate it. Pick a lane, stay consistent, and focus on giving your audience real value. Do that and you’ll already be ahead of most small businesses out there.
Social Media
Advertising
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