Running ads is easy. Running ads that actually bring in new families? That’s where most programs struggle. Many owners think the issue is not spending enough, but often the real problem is how the ads are being run.
At Unhumble Digital, we’ve seen programs spend thousands on Meta and Google Ads with little to show for it, while others see great results on a fraction of that budget. The difference isn’t how much money goes in, it’s the strategy behind it.
One of the biggest mistakes we see is chasing clicks instead of sign-ups. A high number of clicks might look impressive, but clicks don’t fill classes. Without a strong offer and a system to follow up with families, those clicks never turn into enrollments.
Another common issue is trying to speak to everyone at once. Generic ads that don’t address a parent’s specific needs or concerns end up getting ignored. The ads that work best speak directly to families, showing that you understand their problems and have the solution they need.
Finally, many programs set up ads and then walk away. Ads aren’t “set it and forget it.” They need to be tested, adjusted, and tracked. Without regular monitoring, budgets are wasted and opportunities are missed.
The good news is that each of these mistakes can be fixed. You don’t need to double your ad spend, you need to focus on clear messaging, smart targeting, and continuous optimization. When done right, your ads stop being an expense and start becoming one of your most reliable tools for growth.
Businesses that actively test and optimize their ads see 30–50% higher ROI than those who ‘set and forget.’ Strategy beats spend, every single time.
Final Thoughts
Small business marketing doesn’t have to be expensive, but it does have to be intentional. When you align your message with your audience and measure results relentlessly, even a modest budget can turn into meaningful growth. Stop chasing impressions. Start chasing impact. Your next customer isn’t looking for a brand with the biggest budget, they’re looking for the one that understands them best.
Marketing Strategy
%20copy%2012.50.16%E2%80%AFPM.jpg)
